Sample Statement of Purpose for Ph.D. in Management.
SOP for Ph.D. in Management
I am an engineer by profession, but an artist by passion. I
like to think differently, innovate artistically, beautify processes and
improve people’s lives. Show business has always fascinated me, for this very
reason, I have been working with a Mumbai based theatre group called “Banjara”
as their financial advisor. My primary responsibilities at Banjara included
gathering & distributing funds. I have also worked with directors,
producers and designers to convey cohesive vision of Banjara’s productions.
During my tenure at Banjara, I gained both valuable insight and had hands on
experience with the workings of the entertainment industry. I gained sufficient
practical experience in stage management, marketing and publicity for theatres,
venue design and planning, financing, preproduction and facility management.
Simultaneously, I have been working for Polaris Financial
Technology Limited as a consultant since July, 2011. My job responsibilities at
Polaris included optimizing “Business Process Management” product for Barclays
and Llyods Banking Group. Altogether this has been a resourceful experience for
me since I multitasked and learned various techniques and technologies used in
business process optimization.
The Ph.D. Program at MIT Sloan would provide the kind of
exposure needed to broaden my thinking and undo my insular prejudices that
might be still prevalent in me. In an institution of such confluence of people
from every culture, nationality, religion and ideology, I am sure that exposure
to these kinds of diverse influences would aid in the overall development of my
personality. I also believe that I have a better chance of updating and scaling
up my knowledge through this program. I hope to gain solid training in
conducting critical research, build teaching experiences, and develop
presentation skills. The versatility of courses in this program amazes me, and
fosters my keenness in joining this program. I believe that this program along
with my determination, hard work, perseverance and dedication will help
overcome all hurdles in my future endeavors.
I'm particularly interested in the application of
contemporary management science and technology in media and entertainment
(M&E) industry. Aspects of management related to entrepreneurship, strategy
and innovation shall be within the scope of the research, which I want to
pursue. My intention is to develop and apply models and concepts, so as to
illuminate and eradicate management issues and challenges facing M&E. To
achieve my goal I need to acquire strategic, entrepreneurial as well as
scientific research skills. I believe that the PhD program in Technological
Innovation, Entrepreneurship, and Strategic Management at your university would
best suit my needs, primarily because of the interdisciplinary nature of the
Although I cannot prematurely predict the course this
research might take, however, I expect that it will unleash the hidden
potential of the M&E industry. This research could either enter into an
entrepreneurial or a sociological precinct, nevertheless I anticipate that it
will serve the public interest. Moreover, I expect that the research will
address the following subjects and issues. First is the predominant issue of
political and external influence on M&E. Though not willing to evade those
controversial questions linked to such a remark, I hope to offer as a scientist,
an unbiased portrayal of how modern media is largely controlled by powerful
people or vice-versa.
In addition, as a researcher, I wish to understand and
illuminate the dramatic transformation taking place throughout the M&E
industry due to rapid change in technology, what famous economist, Joseph
Schrumpeter, defined as “creative destruction”. Traditional business models
have been turned upside down or, in some cases, simply ceased to exist.
Therefore, it is imperative to find out, which segments of the M&E industry
are profoundly suffering from technology disruption and why?
Last but not the least, by means of this research I intend
to reinvent the live entertainment industry, for symbolic exchange of thoughts
between the medium and the viewer only occurs when the medium is real.
My objectives are to:
Acquaint myself with various research methodologies.
Study the M&E industry in detail and comprehend the
issues facing the industry.
Conceive new technologies in order to revolutionize the
world of entertainment.
Develop new business models to manage operations
efficiently, and also lay foundations for innovation and growth.
Establish new models by integrating liberal arts,
technology and management principles.
Identify new revenue streams.
The research at your institution will definitely influence
growth in both the creative and cultural industries. The result would be, a
population assigning greater importance to the free time they have and a
consequential willingness to spend more of their income on the 'experience'
economy. Bold as it may seem, but when we are bold we can venture into unexplored
territories and conjure miraculous deeds. I believe that when the destination
is challenging, the journey would be absolutely epic. For example, Robert
Goddard’s revolutionary idea of building liquid-fuelled rockets was rejected
and mocked by his peers, who thought that the idea was outrageous and
impossible. However, the fact is, that Goddard believed in his idea to such an
extent that he could make the impossible possible.
The primary reason for embarking on a Ph.D. program at your
institution over traditional MBA, is that institutional management is rooted
into analytics and engineering. I have no disdain for these, but meaning is
connected to other, more icy territories such as arts, culture and humanities.
Moreover, I do not aim to be a trained professional in the field of management.
I would rather conceive revolutionary ideas, with the intention of producing
new knowledge that is relevant to practice. Besides, my passion is academia and
a Ph.D. would really help me pursue such a career in future.
Throughout my career, since the first exam I wrote, I was
perceived as an average student. How-ever, my perspective towards my own
abilities has been entirely different. I believe that the Indian education
system is substandard and inadequate to judge someone’ intelligence and
creativity. The reason is, instead of encouraging students to find answers for
themselves, the system offers them the solution, and in return expects them to
memorize and replicate the solution exactly the way it is. Therefore, I think
of it as a creativity killer. Unfortunately, the system dragged me in, and so,
I was left with no other option except memorizing the answers that were given
to me. I wanted to perform admirably, yet ended up with mediocre grades,
because deep down inside I wanted something else. I always wanted, and I still
want, to discover the solution on my own. However, what’s done cannot be
undone! Therefore, rather than ruminating about the past, I choose to
optimistically visualize the future. I have reasons to believe that the
education system at MIT, unlike ours, is much more advanced and flexible in
terms of research-oriented work.
I aver that I shall utilize every opportunity given to me to
the best of my abilities. I will be much obliged if I am admitted into your
institution. With the guidance of your eminent Professors, state-of-art
infrastructure, intellectual capacity and an amicable environment, I sincerely
believe that my objectives will be met to the fullest.